Stop the Scroll: How to Make Your Business Truly Memorable to Clients
- Darren Bigwood
- May 6
- 3 min read
In a world of endless choices and constant noise, standing out isn’t just about what you sell, it’s about how people remember you. This blog explores how to create a memorable brand experience, why it matters, and practical ways to make your business unforgettable for the right reasons.
The problem isn’t being unknown. It’s being forgettable.
If you’ve ever had a great meeting with a prospect or onboarded a client who vanished after a few months, it might not be about price or service, it could be that your brand just didn’t stick.
Making your business memorable is one of the most powerful ways to build trust, drive loyalty, and stay top of mind.
Why Memorability Matters
Clients are bombarded with messages every day, emails, ads, meetings, LinkedIn pings, and marketing noise.
So, what makes them remember you?
Studies show people remember:
How you made them feel
Stories over facts
Visuals and language that are different from the norm
In a saturated market, it's not enough to be competent—you need to be remarkable.
What Makes a Business Memorable?
Let’s break it down:
1. Consistency
Clients remember brands that are consistent in tone, look, and message. If your emails, website, socials and in-person approach all align, you build recognition.
2. Simplicity
Clear beats clever. If your message takes too long to understand, it’ll be forgotten fast.
3. Emotion
People buy based on emotion and justify with logic. Use stories, real experiences and client wins to tap into emotion.
4. Surprise and Delight
A thoughtful card. A check-in email months after a project ends. A bonus resource. These unexpected touches help you stand out.
5. Personality
Clients want to work with people, not faceless businesses. Show personality in your branding-warm, clear, and confident works best.
Real-Life Example: The Local Law Firm That Became ‘The Friendly Ones’
A local legal firm rebranded with one goal: to become more approachable.
They simplified their language, offered free 15-minute chats, and sent handwritten thank-you notes after every matter closed.
They didn’t lower their fees or change their services.
But in under a year:
Referral rates increased by 40%
Clients started quoting their tagline back to them
They were regularly described as “easy to deal with” and “not your typical law firm”
Memorability = relatability.
5 Practical Ways to Become More Memorable
Here are quick wins any business can implement:
1. Refine Your Elevator Pitch
What do you do? Say it in one sentence. Make it so clear that a client can repeat it to someone else.
2. Use Branded Language
Instead of “newsletter,” call it “The Friday Five.” Instead of “feedback form,” call it “Your Say.” Unique naming sticks.
3. Share Client Wins
With permission, showcase how you helped clients win. Real stories cut through noise.
4. Create Signature Touchpoints
Choose one thing only you do, like welcome packs, voice notes, or annual check-ins. Make it yours.
5. Be Unexpectedly Helpful
Send useful articles, personalised tips, or industry insights—without being asked. That kind of proactive value leaves an impression.
Memorability Isn’t a Gimmick—It’s a Strategy
Being memorable doesn’t mean being loud or flashy.
It means being remembered for the right reasons.
When you stand out with clarity, care, and consistency, you don’t have to fight as hard to be seen—you’ll be top of mind naturally.
Final Thought
Ask yourself:
"If my client met five businesses like mine, why would they remember me?"
Then build around that answer.
Because if they remember you, they’ll come back to you.
Action Step: Write down three small ways your business can be more memorable this week. Then implement one of them by Friday.
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